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On the left side (Formula Options) you can edit the Formula title (which will show up at Selected Dimensions in the Formula Editor, see above), and configure the Format. Use the dropdown-menu Predefined Formats to select a Format, such as Date, Time, Percentage,... . Per Default, Standard (no format) will be selected. CPM4 Celonis 4 will adapt the datatype of your column. For further information on Formatting your Data and Formula, click on the small icon next to Value Format. If you want to use custom units, you may specify them in the Units field.
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